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Below is the official SMALL BUSINESS EXPO Agenda!
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Thursday, May 11 • 1:30pm - 2:15pm
To Buy Or Not To Buy: What Influences Consumers During The Shopping Process? - Sponsored By YP Marketing Solutions

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What makes consumers choose one business over another and how can you increase your chances of being chosen? Learn how consumers are searching for your business, why they make the moves they make and what ultimately pushes them to make a purchase. Want to discover how consumers make that important decision “to buy or not to buy”? We will share the best practices to help local businesses get found and turn consumers into customers.

Speakers
avatar for Michael Merchant

Michael Merchant

Executive Market Manager, YP
Michael brings over 20 years of publishing & digital media expertise as a Sales Leader for YP with a proven track record of delivering new business prospects, customer engagement and revenue growth throughout the country. Throughout his years with YP, Michael has been a key cont... Read More →


Thursday May 11, 2017 1:30pm - 2:15pm
Workshop Room 11